3)从类型角度来看,中级车和SUV偏好要集中一些,这也是未来中国本土的OEM争夺的主战场
There was a great desire for electric vehicles across several car classes, especially the intermediate and SUV/CUVclasses, indicating a clear need for more EV models across a broader range of popular classes.
4)续航里程:做到200英里(350KM)就差不多了,实际的车主,可能对电动汽车的特性有着相对准确的把握
Despite many respondents not requiring so much range, the vast majority of respondents do expect their next EV model to have approximately 200 or more miles of range. Though, there was considerable variation in responses, with Tesla drivers expecting much more range from their next EV than other EV drivers.
5)车主们希望外面可以快充,作为日常生活的一个补充,没有这个东西会让人挺失望的,但是实际去运营的时候,这些车主们还是在家充电。前面和蔡兄在交流,建立充电网络,去铺慢充网络,真没有太大的意义,客户满意度也不高。偶尔用一次快充,效果才好。
There was tremendous demand for cars capable of super-fast charging and Level 3 fast charging, despite the fact that these were seldom used by most respondents
EV drivers primarily found the current charging infrastructure to be convenient, accessible, and reliable, but it was also clear that there’s a lot of potential to improve on each of these matters. There was considerable variation in responses by type of EV
The vast majority of respondents had home charging and the vast majority of charging was done at home, with only a small percentage of respondents frequently using public charging stations. Though, there was again considerable variation in responses by type of EV as well as by region.
快充网络,其实是车企的满意度和区分度的重要部分。依靠这个去做个大公司,看这个频度来看,不大现实,所以策略上应该有调整
小结:推荐大家可以看看这份报告,挺实在的